The SmartGirls’ Way advisory board members contribute ongoing insights and experience that bridge the entire entrepreneurial ecosystem.

Tracey Ann Collins - Co-founder & Co-author, SmartGirls Way

Tracey's passion for a good story led her on a winding (and global) road. Moving seven times in fifteen years for her job taught her the importance of being open to new ideas and cultures … and to look for the small lessons in life that help us grow and make life interesting. She likes to call herself an aspiring perfectionist because she is always working on herself and searching for new ways to solve problems.

Jeremy Cohen - Director, Grayling

After almost 15 years in senior corporate communications and marketing roles, and three years as a brand and communications consultant, Jeremy is now a Director at Grayling, developing an International Corporate Communications and Public Affairs offering for the Brussels office.

Steve Ehlinger – CFO, Elevate

Serving as CFO for film and media company, Elevate, allows Steve to live his passion. He loves to orchestrate new economic and business models that embrace the elements of sacred commerce and the “generosity economy” in ways that make them available for all. Steve views himself as an usher of the new millennia, providing bridging constructs and perspectives that open up the shifting landscape of life, business, and economics to new possibilities and options that invigorate the human potential. Steve finds immense value in living and co-creating as an Elevate community member. This same joy overflows into the amazing journey of being the dad to two amazing boys, Reese and Luc.

Steve Roy - Senior Vice President, Edelman

Steve is an accomplished writer and a sought after expert on positioning. His approach to communications is rooted in the power of storytelling. Clients regularly turn to Steve for leadership of group initiatives. His ability to align competing interests, deliver clarity of vision and focus groups on core objectives have been the hallmarks of his success for a broad and rich set of communications programs.
Steve’s diverse background enables him to draw on universal best practices while also bringing industry-specific tactics into other fields. In his work for clients in sustainable energy, he has leveraged the influence of local advocacy groups – a common healthcare PR practice. When working with science-driven programs, Steve found ways to relate high-science issues to common public trends and needs – the stock and trade of consumer marketing.

Gretchen Schauffler - Founder, Devine Color

Gretchen is known for developing and marketing innovative approaches to color and paint. Her Devine Color brand message, “The Wisdom of A Woman inside Every Can”, saturates her products and color services with female smarts and experience. Her very popular internet How-to Color Blog, along with her easy to buy e-store and free shipping, have made it possible for Devine Color to be accessed by those who do not have the pleasure of living on the Pacific Northwest. This October 2011, Devine Color will be joining the many luxury brands available and sold at HSN, and HSN.com.
Her new book, Karma Physic: What Happens To Us When “They” Shoulda’ Known Better, details a life philosophy and process that has made her successful in both, her professional and personal life.

Sarah Severn - Sustainability Intrapreneur

Sarah’s career as an eco-visionary has spanned nearly two decades at Nike. She led the company’s early efforts to integrate sustainability into business operations and was responsible for spotting long-range environmental trends. She developed Nike’s climate change advocacy strategy and now focuses on whole systems innovation. Instrumental in shifting the corporate mindset, Sarah helps people realize that sustainability is not just a nice thing to do but is a source of growth, innovation and profitability.

Amra Tareen - Founder, AllVoices.com

Amra’s background in technology and venture capital taught her to value economies of scale. By creating a scalable platform for high-volume targets, she provides a forum that represents all kinds of unfiltered news and topics. AllVoices is the largest citizen-journalist global news site and receives 11 million unique visitors a month.